Best Practices & Guides – BW Innsider Rewards

Here is where you can stay up-to-date with everything Best Western Rewards. Our resource center hosts a collection of webinars and training videos, best practices, and how-to guides to best support you, your team, and your hotel. See below for the most recent info & details!

See below for more information to assist you in your day-to-day tasks.

Program Overview

Inspiring Travel through Unique Experiences!

We are proud to offer many unique travel experiences to our guests in destinations all over the world. From local one of kind hotels to luxury high rises in the city.

You are part of a global brand that creates memories for our guests in more ways than one!

Step-by-Step Guides

General Questions

Here you can find step-by-step guides to different manual process for managing Best Western Rewards at your property

Best Western Gift Card Overview

How To Process Free Night Redemptions

Properties MAY need to redeem the guests’ points upon check-in in order to receive a reimbursement, OR the system may have automatically redeemed the points for you. ** IMPORTANT ** Front desk staff must be trained to carefully check FX reservations for a note in the ‘comments’ section indicating whether points have already been allocated (held) for the reservation, or whether the property needs to manually redeem them. Free night redemption methods: Points redeemed automatically; points redeemed manually; or awards redeemed manually There are three ways a guest may redeem a free night.

Guest can pay with points online through bestwestern.com or through the CRO.
Guest book a free night with you at front desk, in which you will need to manually redeem their points.
A guest may arrive with a paper or electronic Free Night Award. All awards must be redeemed in Member Web in order for the hotel to be reimbursed. This applies to all properties.

Credit for free night reimbursements, whether award redemptions, manual point redemptions, or automatic point redemptions, will appear on the hotel’s statement in 1-2 months.
Steps to manually redeem BWR points:

MemberWeb, go to 'Rewards'
Click 'Redeem Points'
Enter the guests BWR membership number and select 'Display'
Enter their 'Stay Date' (which is their check-in date); 'number of Free Nights', and then click 'Display.'
Make sure that the point value displayed is correct (this can be verified by checking the rate field/comments on the reservation). If it is incorrect, select the correct amount from the drop down menu. Make sure that there is a check mark in the 'Select' column for the number of nights the guest is staying.
Once all that information is verified, go ahead and select 'Submit'.
Print the pop-up that comes up letting you know that the redemption was successful.

Steps to manually redeem a Free Night Award number (paper or electronic)

In MemberWeb, go to 'Rewards'
Click 'Redemption'
Enter the "Award No', 'Sequence no' (please be sure to enter FOUR digits), 'Issue Date', and ‘Date of Free Night Stay' (enter the date the guest actually stayed at the hotel). In the 'Reference' box, enter the Guest’s name.
Once all the information is entered, select 'Submit'
Underneath the blue bar, you will see the award number, sequence number, and other comments. Once you see this, it confirms that the award has been redeemed. If you see something that states 'Rejected' and in the 'Comments', it states that the award is invalid; that means that the award may not have been redeemed. If this happens, please call BWR Property Support at 877-735-1737.

How to Enroll an Innsider

Innsiders are the number one ambassador for hotels when it comes to Best Western Rewards. We strongly encourage you to maintain a clean database of Innsiders at your property. Please review these step-by- step instructions on how to enroll your team members in our Innsider Rewards Program.

Step-by-Step Innsider Enrollment Process

Best Practices & Tips

Here you can find processes that have worked well for many Innsiders and tips on how you can use them too

OTA Enrollment Tips

Enrollment Best Practices

Email Capture Tips

Remind members that an email will allow them to check their point balance online, redeem points for awards and track their stays
Tell guests that they can receive their folio via e-mail (express check-out) where applicable
Let members know that they will be able to receive exclusive BWR offers via email
Remind members that if a promotion involves a Best Western Gift Card or free night award, they will need an email on file to receive these awards

Sample Scripts for Promotion Enrollments