OTA Offers & Guidelines

Eliminate the guesswork when it comes to what rates are eligible for Best Western Rewards incentives.Assisted by our WorldWide Sales and Strategic Partnerships Team, the OTA & BWR Webinaris here to assist you with streamlining the management of OTA reservations,  while fully aligning with Best Western Rewards policies. 

To review the most frequently asked questions on OTA reservations & BWR, view our FAQ sheet here. 

$50 Best Western Gift Card OTA Enrollment Offer

Best Western Rewards members are the most important element to the success of Best Western Hotels. When guests become loyal members, we can build long-lasting relationships with them to drive more revenue to our hotels. To support enrollment efforts on the property level and defend online travel agencies (OTAs), newly enrolled members that originally booked through third-party booking channels, will now receive a $50 Best Western Gift Card as a thank you for enrolling.

Offer Details

  • Only available to members booking on third-party or online travel agencies
  • New members must be enrolled by the property in order to receive the $50 Best Western Gift Card
  • Members will be auto-registered to receive the $50 Best Western Gift Card
  • A valid email address must be obtained and put into the PMS when the guest is enrolled to receive the $50 Best Western Gift Card
  • Gift Cards must be used on stays booked through branded channels
  • Gift Cards will be delivered via email 1 to 2 weeks following enrollment
  • Gift card expirations may vary but the program is ongoing

Enrollment Sample Script

Hi, Mr. Reeves, I see that you are not a Best Western Rewards® member. Typically, if you book through a 3rd party, like (fill in name of OTA they booked on, Expedia, Priceline, etc.) you would not be able to earn points or take part in our promotions. I can sign you up for BWR today and you will receive a one-time sign-up bonus of 500 BWR points AND a $50 Best Western Gift Card will be emailed to you. May I please have your email address?

 

Welcome, Ms. Price. You booked your reservation through (fill in name of OTA they booked on, Expedia, Priceline, etc.). Usually, you cannot earn points for booking through a 3rd party, so I can sign you up for our loyalty program, Best Western Rewards® today and you will receive 500 bonus points AND a $50 Best Western Gift Card will be emailed to you for your next stay. I can also get you all registered for our current summer promotion so you can earn additional benefits with your stay. I’ll just need your email address to get you all set up.

Program Overview

  • OTA Offers & Guidelines
  • Promotions & Offers
  • North America

Inspiring Travel through Unique Experiences!

We are proud to offer many unique travel experiences to our guests in destinations all over the world. From local one of kind hotels to luxury high rises in the city. 

You are part of a global brand that creates memories for our guests in more ways than one!

Resource Center

All the Tools You Need

From promotional tips to handy webinars, our Resource Center helps you successfully enroll your guests in Best Western Rewards®.

Resources

Resources

Videos

Videos

Recorded Webinars

Recorded Webinars

BWR Breakdowns

BWR Breakdowns are simple 90-second training videos to help you navigate your day-to-day tasks

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Best Practices

Learn some best practices and tips to help increase your enrollment efforts with Best Western Rewards

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Recorded Webinars

Stay up-to-date with webinars for promotional offers, program changes, and important announcements. 

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