Overall BWR Enrollment Goal
Best Western Rewards (BWR®) is our brand’s most important marketing program. It is an effective tool to maintain and grow our business, while staying ahead of the competition. To increase acquisition into the BWR program and to ensure hotels are contributing to this effort, hotels are required to enroll 1.25% of their total available room inventory as part of their Overall Enrollment Goal. These goals are assessed quarterly on a rolling 12 months to account for seasonality. In 2024, BWR® drove $2.1B in revenue. With the support of the membership, we will continue to grow this initiative, take more share, beat the competition, and drive even more revenue to the brand
Watch this webinar replay to learn more!
Your Enrollment Goal
Hotels are required to enroll 1.25% of their total available room inventory.
For example: If your property has 80 rooms, your enrollment threshold would be 365 or 1 qualified enrollment per day
- 80 room property x .0125 = 1 qualified enrollment per day.
- 30 qualified enrollments per month.
- 365 qualified enrollments per year.
Hotels will be held to 80% of that goal.
Review Period Dates:
- April 1
- Reviewing March 31 previous year to April 1 current year
- July 1
- Reviewing June 30 previous year to July 1 current year
- October 1
- Reviewing September 30 previous year to October 1 current year
- January 1
- Reviewing December 31 previous year to January 1 current year
Properties will be notified if they are not meeting their enrollment goal.
What is a "qualified enrollment?"
Qualified enrollments are new BWR members that meet the following criteria:
- Have completed their first stay at the enrolling hotel
- The enrollment must have a valid email address
- The points, miles or partner rewards must be posted to the BWR account within 3 days of check-out
Monitor your Progress
Property BWR enrollment reports can be accessed in “Reports” under the Quicksight tab in Member Web
RWD Global Enrollment Report – Click here to see how you can access and run this report.
RWD BWR Property Scorecard – Click here to see how you can access and run this report.
Enrollment Resources
Looking for resources for your team to boost enrollments? Here are a few of our top resources for assisting your team with elevating enrollments at your hotel.
- Overcoming Objections Guide
Learn how to turn a guest’s initial hesitations into a new enrollment by highlighting BWR Member Benefits.
- BWR Star
Nominate your standout team member to be the leader of BWR at your hotel. Learn more about BWR Star benefits and requirements here. Nominate a team member to be the BWR Star here: http://bwrteam.com/BWRStar
- Our World Learning (OWL) Training
Refresh your team on BWR or lay the foundation of BWR with your onboarding team members in our self-paced training course. Available in Memberweb, select Online Learning, and search for Best Western Rewards.
Program Overview
- Enrollment Goals
- Program Elements
- North America
Remember We Are Always Here to Help!
For any questions, issues, or concerns you may have about Best Western Rewards marketing program feel free to contact BWR Support Marketing Team
bwrsupportmarketing@bestwestern.com
Resource Center
All the Tools You Need
From promotional tips to handy webinars, our Resource Center helps you successfully enroll your guests in Best Western Rewards®.
Resources
Videos
Recorded Webinars
BWR Breakdowns
BWR Breakdowns are simple 90-second training videos to help you navigate your day-to-day tasks
Best Practices
Learn some best practices and tips to help increase your enrollment efforts with Best Western Rewards
Recorded Webinars
Stay up-to-date with webinars for promotional offers, program changes, and important announcements.
