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Best Western Rewards

Best Western Rewards is imperative to the success of Best Western as an organization. The program accounts for more than 6-million active members that generate nearly 50% of North American revenue. 

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BWR Overview b
Best Western Rewards®

Points Make It Possible

Caring for guests is what we do. And with Best Western Rewards®, Innsiders and guests both win!

Rewarding Guests

Loyalty pays off! BWR members enjoy exclusive rates, priority perks and more Rewards points.

Driving Business

As more folks enroll in BWR and earn exclusive benefits, they become devoted customers. That helps us grow.

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Innsider Program

Spring is an excellent time to capture more Best Western Rewards enrollments. By enrolling new members into BWR, Innsiders can earn up to 1,000 BWR Bonus Points per enrollment!  Ensure your team is ready to enroll new members and earn points by registering them as Innsiders today.

 

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Pay With Points

No Need to Stockpile

Not enough Rewards points for a free night? No worries! Our Pay With Points program lets members discount the price of their room in smaller increments.

Better Booking

Members can redeem as few as 5,000 Rewards points, and pay the rest with card or cash.

Expanded Locations

Pay With Points is now available to all Best Western branded hotels across North America, including SureStay locations.

Easier Enrollment

Hotels can sign up quickly and easily with our enrollment form, and we make sure customers and front desk associates all see the same rate. No confusion!

Longer Stays

Pay With Points’ beta test showed customers booking more consecutive nights than they used to.

More Customers

Pay With Points members also started staying at Best Western branded hotels they never had before.

Increased Loyalty

Participating hotels hosted high-value guests. And as guests have great experiences, they tend to come back again. Everyone wins.

Resource Center

All the Tools You Need

From promotional tips to handy webinars, our Resource Center helps you successfully enroll your guests in Best Western Rewards®.

Resources

Resources

Videos

Videos

Recorded Webinars

Recorded Webinars

BWR Breakdowns

BWR Breakdowns are simple 90-second training videos to help you navigate your day-to-day tasks

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Best Practices

Learn some best practices and tips to help increase your enrollment efforts with Best Western Rewards

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Recorded Webinars

Stay up-to-date with webinars for promotional offers, program changes, and important announcements. 

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