Learn More About The
2026 Spring Promotion
When registered Best Western Rewards complete a qualifying 3-night stay and receive a $50 Best Western® Gift Card, there is even more flexibility for future stays.
Find out everything you need to know about the Best Western Rewards 2026 Spring Promotion by clicking below to visit the promotion page.
Best Western Rewards®
Get to Know Our Most Important Marketing Program
Best Western Rewards members account for nearly 50% of revenue for our hotels around the world. Customer loyalty is key to the success of every organization. This is why we value our members most and go above and beyond to ensure we continue to gain their loyalty over time.
Watch the Recent Webinar Replay
Enrollment Goals & Responsibility Measures
BWR generated $2.1B in revenue last year—but only 42% of hotels met enrollment goals. To better support program growth, BWH Hotels is reintroducing property-level responsibility measures to encourage on-site enrollments.
To stay informed about the latest updates to the enrollment goals, watch this webinar replay.
Watch the Recent Webinar Replay
OTA Bookings & Best Western Rewards
When it comes to OTA reservations & BWR, it can be challenging to identify which guests are eligible for certain offers or points.
Learn the key guidelines and requirements for earning and redeeming Best Western Rewards points on OTA bookings, ensuring your property stays compliant while maximizing loyalty benefits for your guests.
Online Gift Card Updates
Best Western Gift Card online redemptions continue to improve!
Stay up-to-date with changes by watching this recent webinar for important information and updates regarding online redemptions.
Click below to watch the recent webinar replay.
OTA Enrollment Offer Increase
Our OTA Enrollment Offer just got better!
We’re excited to announce the OTA Enrollment Offer has increased from a $25 Best Western Gift Card to a $50 Best Western Gift Card.
Now, when OTA guest sign up to join Best Western Rewards, they will receive a one-time $50 Best Western Gift Card to used towards booking their next stay with us!
Our Pay With Points program lets members reduce the price of the room by using points and paying “cash” for the remaining balance.
Resource Center
All the Tools You Need
From promotional tips to handy webinars, our Resource Center helps you successfully enroll your guests in Best Western Rewards®.
Resources
Videos
Recorded Webinars
BWR Breakdowns
BWR Breakdowns are simple 90-second training videos to help you navigate your day-to-day tasks
Best Practices
Learn some best practices and tips to help increase your enrollment efforts with Best Western Rewards
Recorded Webinars
Stay up-to-date with webinars for promotional offers, program changes, and important announcements.
Have You Signed Up to Be An Innsider?
Start earning more with our Innsider Rewards program by enrolling today. Simply visit the step-by-step guide here to find out how.
