
We Are Best Western Rewards
Best Western Rewards is imperative to the success of Best Western as an organization. The program accounts for more than 6-million active members that generate nearly 50% of North American revenue.
Just like any loyalty program, Best Western Rewards is imperative for the success of our organization. It allows us to increase customer retention rate and increase profits for our hotel members by rewarding our most valued repeat customers.
Enrollment
Growing a loyal customer base is critical to the success of every hotel in our organization.
Recognition
Expressing our appreciation to our loyal customers is key for winning their ongoing business.
Pillars of Best Western Rewards
Take a moment to get familiar with our focus points of Best Western Rewards
ATTRACT NEW CUSTOMERS
through providing exclusive benefits and offers to entice new members to join our rewards program.
BUILD RELATIONSHIPS
by utilizing direct one-on-one marketing to cultivate trustworthy relationships with our customers.
INCREASE MARKETING
by allowing us to streamline our engagement with existing customers and market to their wants and needs.
CONVERT OTA GUESTS
in order to help reduce the cost of reservations booked through online travel agencies by increasing direct bookings.
BE COMPETITIVE
in the marketplace in order to grow our share of wallet amongst our competitors by providing benefits to travelers.
DRIVE REVENUE
through targeting our rewards members with offer that generate a higher ADR for our member hotels.
Meet Your
Rewards Marketing Team
As your Best Western Rewards Marketing Team, we are always here to support you, your team, and your property!

Rachel Kooyman
Senior Manager

Aviana Ovadia
Associate Program Manager

Tessa Lara
Associate Program Manager

Hannah Brown
Associate Program Manager

Dylan Gmeiner
Associate Program Manager
Resource Center
All the Tools You Need
From promotional tips to handy webinars, our Resource Center helps you successfully enroll your guests in Best Western Rewards®.

BWR Breakdowns
BWR Breakdowns are simple 90-second training videos to help you navigate your day-to-day tasks

Best Practices
Learn some best practices and tips to help increase your enrollment efforts with Best Western Rewards

Recorded Webinars
Stay up-to-date with webinars for promotional offers, program changes, and important announcements.






