We Are Best Western Rewards

Best Western Rewards is imperative to the success of Best Western as an organization. The program accounts for more than 6-million active members that generate nearly 50% of North American revenue. 

Just like any loyalty program, Best Western Rewards is imperative for the success of our organization. It allows us to increase customer retention rate and increase profits for our hotel members by rewarding our most valued repeat customers.

Enrollment

Growing a loyal customer base is critical to the success of every hotel in our organization.

Recognition

Expressing our appreciation to our loyal customers is key for winning their ongoing business.

Pillars of Best Western Rewards

Take a moment to get familiar with our focus points of Best Western Rewards

ATTRACT NEW CUSTOMERS

through providing exclusive benefits and offers to ­entice new members to join our rewards program.

BUILD RELATIONSHIPS

by utilizing direct one-on-one marketing to cultivate trustworthy relationships with our customers.

INCREASE MARKETING

by allowing us to streamline our engagement with existing customers and market to their wants and needs.

CONVERT OTA GUESTS

in order to help reduce the cost of reservations booked through online travel agencies by increasing direct bookings.

BE COMPETITIVE

in the marketplace in order to grow our share of wallet amongst our competitors by providing benefits to travelers.

DRIVE REVENUE

through targeting our rewards members with offer that generate a higher ADR for our member hotels.

Meet Your

Rewards Marketing Team

As your Best Western Rewards Marketing Team, we are always here to support you, your team, and your property!

Rachel Kooyman

Rachel Kooyman

Senior Manager

Aviana Ovadia

Aviana Ovadia

Associate Program Manager

Tessa Lara

Tessa Lara

Associate Program Manager

Hannah Brown

Hannah Brown

Associate Program Manager

Dylan Gmeiner

Dylan Gmeiner

Associate Program Manager

Resource Center

All the Tools You Need

From promotional tips to handy webinars, our Resource Center helps you successfully enroll your guests in Best Western Rewards®.

Resources

Resources

Videos

Videos

Recorded Webinars

Recorded Webinars

BWR Breakdowns

BWR Breakdowns are simple 90-second training videos to help you navigate your day-to-day tasks

Best Practices

Learn some best practices and tips to help increase your enrollment efforts with Best Western Rewards

Recorded Webinars

Stay up-to-date with webinars for promotional offers, program changes, and important announcements.