We Are Best Western Rewards

Best Western Rewards is our most important marketing program with more than 6-million active members that generate nearly 50% of our North American revenue.

Just like any loyalty program, Best Western Rewards is imperative for the success of our organization. It allows us to increase customer retention rate and increase profits for our hotel members by rewarding our most valued repeat customers.

Enrollment

Growing a loyal customer base is critical to the success of every hotel in our organization

Recognition

Expressing our appreciation to our loyal customers is key for winning their ongoing business

Six Pillars of Best Western Rewards

Take a moment to get familiar with our focus points of Best Western Rewards.

ATTRACT NEW CUSTOMERS

Through providing exclusive benefits and offers to entice new members to join our rewards program.

BUILDS RELATIONSHIPS

Deepens our customer relations through direct one-on-one marketing to cultivate trustworthy relationships with our customers.

INCREASE MARKETING

Allows us to streamline our engagement with existing customers by marketing to their wants and needs.

CONVERT O.T.A. GUEST

Helps reduce the cost of reservations booked through online travel agencies by increasing direct bookings.

BE COMPETITIVE

Positioning in the marketplace helps grow our share of wallet amongst our competitors by providing benefits to travelers.

DRIVE REVENUE

Allows us to drive more revenue with targeted offers to our customers to generate higher ADRs for our member hotels

BWR Membership Tiers

As member increase their loyalty by staying with Best Western we show our appreciation by increasing the value of their membership with these five tiers

TOP 5 BENEFITS OF BEST WESTERN REWARDS

Points Never Expire

Points earned by BWR members through exclusive promotions & stays never expire!

Exclusive Member Rates

Members receive an exclusive 10% discounted rate when they book direct with Best Western

Instant Promos & Offers

Members are able to take advantage of offers and benefits immediately after enrolling

Status Match, No Catch

New members receive an instant tier status match with any competing loyalty program

Ways to Redeem Rewards

Redeem a variety of rewards including Free Nights, Miles, Gift Cards & Pay With Points

Meet Your

Rewards Marketing Team

As your Best Western Rewards Marketing Team, we are always here to support you, your team, and your property!

Quick Links

Each Best Western® branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2022 Best Western International, Inc. All rights reserved.

To view the Terms & Conditions for the Best Western Rewards Innsider Program, please visit: https://bestwest.box.com/s/uy5081cpf6isah6ka3rwiz6cd26aniz7